Metrics: Audience Sentiment & Engagement
My work since joining the Battleship has led to an increase in average audience sentiment (at times reaching 100/100) and total engagement across channels.
Portfolio Highlights
Jessica Federman | Resume
Blog Post: Website-Based Thought Leadership
Five Minutes to Ready: Life at General Quarters Aboard the USS NORTH CAROLINA
Short Form Video: Battleship Minute
Battleship Minute is a no-frills, regularly occurring bite-sized video series about the ship and its history. Learn how sailors on the Battleship NORTH CAROLINA would move munitions and other heavy items throughout the ship, including 16-inch projectiles and other heavy equipment.
Media Coverage: National Television Network Coverage
How a WWII battleship was saved from being turned into scrap.
Graphic Design/Advertising: Our State Magazine
The ad that kicked off the successful, multi-channel "Dimes" campaign, an effort to reconnect with lost stakeholders: the kids who saved the Battleship NORTH CAROLINA from the scrap yard. Designed, wrote, and placed the ad.
Media Coverage: Public Radio
When Potential Tropical Cyclone #8 ravaged the Cape Fear Region, it also damaged an icon of Wilmington’s waterfront. But the battleship has weathered many storms, and its stewards plan to ensure it can continue to do so for many decades to come.
Article: When Metrics Meet Mission: The Real Power of Alignment
A reflection on how strategic communications turns data into purpose-driven storytelling that builds trust, drives change, and brings organizational impact to life.
Strategic Partnership & Sponsorship Development: Building Brand Visibility Through Community Engagement
A multi-year sponsorship and vendor agreement designed to elevate brand visibility and community impact through strategic partnership, clear messaging, and shared value.
Mission-Driven Video Storytelling: Bringing Impact to Life On Screen
A series of mission-driven videos that transformed community initiatives into powerful visual stories—strengthening public engagement, brand alignment, and organizational impact.
Multi-Channel Campaign: Bringing Mission to Life Through Community Impact
A strategic, multi-platform campaign that turned a local health equity initiative into a powerful story of impact, designed to elevate visibility, strengthen community trust, and advance organizational goals.
Integrated Anniversary Campaign: Honoring History, Driving Engagement
A comprehensive, multi-channel campaign that honored institutional history while driving community engagement, media visibility, and cross-sector collaboration through strategically led events and storytelling.
Crisis Communications: Building Clarity and Trust Across Channels
A multi-channel crisis communications effort that combined expert voices, community engagement, and clear messaging to build public trust and navigate uncertainty with confidence.
