Jessica L. Federman
I’m a storyteller at heart and a strategist by trade—driven to spark curiosity, inspire action, and help organizations grow through meaningful connection. My work blends creativity with precision to turn big ideas into campaigns that engage, inform, and move people. I’ve helped cultural landmarks, community brands, and mission-driven teams deepen their impact through integrated communications, purpose-driven narratives, and audience-centered strategies. I care about getting the story right—and making sure it leads somewhere that matters.
Article: Small Shifts, Big Impact: Rethinking Inclusion for Neurodivergent Employees
A reflection on how intentional, inclusive workplace practices can reduce stigma and empower neurodivergent employees to thrive.
Article: When Metrics Meet Mission: The Real Power of Alignment
A reflection on how strategic communications turns data into purpose-driven storytelling that builds trust, drives change, and brings organizational impact to life.
Strategic Partnership & Sponsorship Development: Building Brand Visibility Through Community Engagement
A multi-year sponsorship and vendor agreement designed to elevate brand visibility and community impact through strategic partnership, clear messaging, and shared value.
Mission-Driven Video Storytelling: Bringing Impact to Life On Screen
A series of mission-driven videos that transformed community initiatives into powerful visual stories—strengthening public engagement, brand alignment, and organizational impact.
Multi-Channel Campaign: Bringing Mission to Life Through Community Impact
A strategic, multi-platform campaign that turned a local health equity initiative into a powerful story of impact, designed to elevate visibility, strengthen community trust, and advance organizational goals.
Website Strategy & Accessibility: Making Mission and Messaging Work Together
A mission-aligned website overhaul that combined stakeholder input, content strategy, and accessibility improvements to create a clearer, more inclusive digital experience.
Integrated Anniversary Campaign: Honoring History, Driving Engagement
A comprehensive, multi-channel campaign that honored institutional history while driving community engagement, media visibility, and cross-sector collaboration through strategically led events and storytelling.
Community-Driven Campaign: Coordinating Partnership, Promotion, and Public Spirit in Crisis
A unifying campaign that turned crisis into connection, leveraging strategic partnerships and clear communication to rally an entire community in visible support of its healthcare heroes.
Crisis Communications: Building Clarity and Trust Across Channels
A multi-channel crisis communications effort that combined expert voices, community engagement, and clear messaging to build public trust and navigate uncertainty with confidence.
Media Relations: Telling the Story of a Living Legacy
A strategic collaboration with PBS allowed me to craft a compelling visual story that connected community, history, and mission, demonstrating how I turn meaningful places into powerful narratives that drive engagement.
Donor Impact Communication: Turning Support Into Story
A mission-driven storytelling effort that combined design, strategy, and cross-channel execution to turn donor support into lasting connection and continued investment.